What does the parent company's name stand for, and how is it perceived and leveraged in the marketplace and within the company itself?

What are some companies that you can think of that have built a focus on internal marketing and put their employees at the forefront as a marketing strategy?

In examining the Brand matrix, is there one out of the nine components that stands out as being the most important to build a brand around?

Evaluate how this may change depending on the industry in which a company is based?

"Walk the paths" $-$ Quickly apply the matrix to a company you are familiar with and compare$/$contrast which elements that company has done well vs$.$ not as well.

Compare that company to Unilever and what are your observations? company horlicks