Question: What does the persuasive knowledge model suggest about consumers reaction to macro - influencers compared to micro - influencers? Group of answer choices Consumers resist

What does the persuasive knowledge model suggest about consumers reaction to macro-influencers compared to micro-influencers?
Group of answer choices
Consumers resist persuasive messages from macro-influencers more than micro-influencers.
Micro-influencers have no significant effect on product knowledge.
Macro-influencers are perceived as less persuasive than micro-influencers.
Consumers are more likely to trust macro-influencers.

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