Question: What does the persuasive knowledge model suggest about consumers reaction to macro - influencers compared to micro - influencers? Group of answer choices Consumers resist
What does the persuasive knowledge model suggest about consumers reaction to macroinfluencers compared to microinfluencers?
Group of answer choices
Consumers resist persuasive messages from macroinfluencers more than microinfluencers.
Microinfluencers have no significant effect on product knowledge.
Macroinfluencers are perceived as less persuasive than microinfluencers.
Consumers are more likely to trust macroinfluencers.
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