What does the shift from inside$-$out communication to outside$-$in$,$ and a transition from defined channels to customer$-$driven dynamic channels illustrate?The shift from a subscription$-$based business model to a peer$-$to$-$peer modelThe evolution of Customer Relationship Management $($CRM$)$ to Social Customer Relationship Management $($SCRM$)$The use of Search Engine Optimization $($SEO$)$ with paid advertisingThe transition from a storefront to a marketplaceThe adoption of Al$-$powered eCommerce tools