Question: What does the term attribution In Google ad mean when used to describe an advertising-related occurrence? Attribution means determining how much cost each channel requires.

What does the term attribution In Google ad mean when used to describe an advertising-related occurrence? Attribution means determining how much cost each channel requires. Attribution means determining how much credit each step of a process should receive. Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral

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