Question: What does the term systematic refer to in regards to marketing research? Following rules to decrease errors utilizing technology to collect and analyze information ensuring
What does the term "systematic" refer to in regards to marketing research?
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| Following rules to decrease errors | |
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| utilizing technology to collect and analyze information | |
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| ensuring MRPs are coordinating the research | |
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| broadcasting information |
Which of the following statements describes qualitative research?
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| Informal and semi-structured | |
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| Formal and semi-structured | |
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| Structured and personal | |
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| Structural and dynamic |
What is the term for the sampling method in which everyone in the population has an equal chance of being chosen?
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| representation sampling | |
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| non-probability sampling | |
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| generalized sampling | |
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| probability sampling |
When creating a bar chart of an ordinal variable, you should reorder the bars from largest to smallest or vice versa.
True
False
What is the ethical issue if the MRP does not disclose that only 10 people completed their survey?
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| Obeying laws | |
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| Withholding information | |
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| informed consent | |
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| unnecessary research |
Respondent behaviour is considered data
True
False
Stating how a particular metric is performing as related to the company's goals should be outlined in the Introduction and Goals section of the social media monitoring report.
True
False
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