Question: What effect does the Royal Dining membership program have on the brand and value perception of its local customers in Hong Kong and its full-paying

What effect does the Royal Dining membership program have on the brand and value perception of its local customers in Hong Kong and its full-paying hotel guests and diners?

In Erica Lius shoes, what would you present to the executive committee?

Review the rules set for the RD program.

How would you go about setting rules for the program that protects the hotel against abuse but do not make RD members feel that the program is unnecessarily restrictive and difficult to use?

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