Question: What entry modes are they using to enter different markets? Are those the same across all countries or are they different? If they are using
Conduct a case study on a foreign company operating in Bangladesh. Significant information about the company's operations in Bangladesh should be included. The company will be assigned to you. Find out their main advantages and disadvantages of operating internationally. How is globalization affecting these multinationals? Is it beneficial or problematic? . Find out the risk factors (political/economic/legal) and challenges which they are facing and what actions they are taking to overcome those challenges. What entry modes are they using to enter different markets? Are those the same across all countries or are they different? If they are using the same entry mode or if they are using different entry modes, explain why they are choosing to do that. (Global What strategies are they using for their foreign expansion Standardization/Localization/Transnational/International) Discuss their long term goals in terms of operation/expansion/profitability etc. Sample case studies from the book: Walmart's Foreign Expansion (Pg. 167), Coca-Cola (Pg. 518), Diebold (Pg. 519), IKEA (Pg. 521), Starbucks (pg. 36), Avon (Pg. 416-417), P&G (Pg. 440), General Motors (pg. 484-5), General Electric (Pg. 511) etc. The length of the case study should not exceed 5 pages. It will be heavily checked for plagiarism through Turn it in. Every group has to choose one member who will be responsible for submission in Google Classroom Provide a word count at the end of the case study. Provide a contribution table at the end of the case study
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
