What exactly is market segmentation,

Mitchell Garde?

It's when a marketer divides a larger market,

such as the entire city, into smaller groups like

university faculty, university students, or

young professionals working in the

community. We determine what those smaller

groups will be based on meaningful

characteristics common in that group.

Market segmentation is about developing

nonpersonal communications that help to

promote positive relationships between the

restaurant and all of its various publics.

It is developing nonpersonal communication

about the restaurant that is paid for by us and

used to reach your various markets.