What external trends do you think will affect your IKEA's marketing plan? (external macroeconomic trend, for example, technology, culture etc)

a) Pick three external factors (e.g. technology, economics, demographics) and research their potential impacts on your brand in 2021.

b) For each factor, please identify and explain at least two positives and two negative implications.

c) Explain how your brand's strategy for the Four P's (product, price, promotion, place) would have to change and why.

Please provide references too.