What factor is NOT identified in the chapter as a reason leading to the development of Integrated Marketing Communication $($IMC$)?$

Group of answer choices

A$)$ Growth of high$-$technology approaches to information management.

B$)$ Information overload due to the proliferation of product messages.

C$)$ Increasing effectiveness and decreasing cost of mass media communication.

D$)$ Fragmentation of audience due to differentiation within and among the media.