What factors might an analyst consider when forecasting

the future profits of a company, based on the

knowledge of the industry, customers, suppliers,

revenue growth prospects and structure

of company costs?

$-$The CEO's personal popularity, recent advertising campaigns

of the company and the location of its offices:

The number of company followers on social networks, press coverage

recent and charitable donations.

'Position of the company in its life cycle, competitive dynamics, growth

market forecast and cost trends.