Question: What features matter to customers, and which do not? What would the optimal wearable look like? If you were to cluster the customers first, and

  1. What features matter to customers, and which do not?
  2. What would the optimal wearable look like? If you were to cluster the customers first, and then run a separate conjoint on each cluster, do you think the results would vary? Could the company create different wearables to satisfy multiple segments?
  3. Are you worried at all about the sampleare customers who visit the retailer representative of those who might purchase online?
  4. What features do you wish the company had included that might appeal to customers more?

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