Question: What formula do I use to get the correct conclusion for this? Increase the price by 15%. Due to market sensitivity, the marketing manager predicts
What formula do I use to get the correct conclusion for this? Increase the price by 15%. Due to market sensitivity, the marketing manager predicts that if this policy is adopted the sales will decline by 10%. Assume the policy change is effective from May.

MASTER BUDGET - Fantastic Lid Jan Feb March April May June Total Schedule a Sales revenue Budget Jan Feb March April May June Total Budget Sales (units) 2,700 1,800 1,500 1,000 1,000 1,200 9,200 Selling Price $400 $300 $300 $350 $350 $350 Total Sales Revenue Budget $1,080,000 $540,000 $450,000 $350,000 $350,000 $420,000 $3, 190,000
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