Question: What function group is the best decision maker for this scenario: 1 . Ohmeda, a wholly owned company of the BOC Group, plans to grow

What function group is the best decision maker for this scenario:1. Ohmeda, a wholly owned company of the BOC Group, plans to grow the company's sales from $95 million in 1985 to $158 million in five years by focusing on the sale of "high-tech" equipment. At the same time the company expects to sell Ohmeda's medical supplies business ($22 million in sales) and to transfer its medical gases business ($27.2 million in sales) to another business unit of the BOC Group. The changes in Ohmeda's products combined with the planned growth in medical equipment cause the decision-maker to reassess the company's marketing system. The new thrust requires him to review the role of Ohmeda's direct sales and dealer sales coverage. In doing so, the economics of three options are to be evaluated: a) continuing with Ohmeda's present system, b) eliminating dealer sales coverage, and specializing sales people by product group.

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