Question: What function group is the best decision maker for this scenario: 1 . As J . C . Penney's new communications architecture is being put

What function group is the best decision maker for this scenario:

1 .

As J

.

.

Penney's new communications architecture is being put in place, the company must consider how best to position the company as a dominant electronic retailer. The company must exploit its electronic links with customers, suppliers, business partners, and its vast network of retail stores in order to achieve this objective. How should the Internet retail web site be designed to reach the corporate goal?

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