What, if any, issues/challenges do you see with the customer profitability measurements from the initial customer profitability system, provided in Exhibit 2? What assumption(s) is the customer profitability system making implicitly, with respect to the way in which each customer consumes Jamestowns resources?

Are the accounting customer profitability measures provided by the initial customer profitability system positive (i.e., provide supportive cost information that leads Jamestown managers to make better decisions about corporate profitability), negative (i.e., provide cost information that leads Jamestown managers to make worse decisions about corporate profitability) or neutral (i.e., provide cost information that does not affect Jamestown managers decisions about corporate profitability)?