What innovation diffusion techniques has Virgin Group used to respond to future challenges?1. What are the resources and capabilities of Virgin Group? What are the Marketing Strategies the firm has used to gain competitive advantage to compete in the hospitality industry? (10%)

2. How effective has Virgin Groups marketing strategy been in the past and how has the firm exploited its key strengths while protecting itself from its key weaknesses? (10%)

3. What innovation diffusion techniques has Virgin Group used to respond to future challenges? (10%)

MUST BE ANSWERE WITH 2000 WORDS PLS