Question: What internal variables are most important when a business is considering whether to follow an adaptation strategy or a standardization strategy in meeting customers expectations?

What internal variables are most important when a business is considering whether to follow an adaptation strategy or a standardization strategy in meeting customers

expectations?

Databases, IT

,

and length of time in the marketplace

Size of market, political factors, legal factors, and competitors

Marketing, sales, operations, customer services, finance, and human resources management

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