Question: What is a 'channel captain'? A . The end consumer who dictates the terms of the supply chain. B . A logistic officer who manages
What is a 'channel captain'?
A The end consumer who dictates the terms of the supply chain.
B A logistic officer who manages the transportation of goods in the supply chain.
C A type of intermediary that performs the majority of processing tasks.
D A leader in the marketing channel who has control over the channel's activities.
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