Question: What is a conversion rate and why is it so important to marketers? Provide an example of how an organization can improve this rate.

What is a conversion rate and why is it so important to marketers? Provide an example of how an organization can improve this rate.

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A conversion rate in marketing refers to the percentage of visitors or users who take a desired action on a website or in a marketing campaign The desired action or conversion can vary based on the or... View full answer

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