Question: What is a demand and gap analysis? Understanding the potential and actual volume of visitors to an online presence Using marketing communications to maximize conversions

What is a demand and gap analysis?
Understanding the potential and actual volume of visitors to an online presence
Using marketing communications to maximize conversions of potential customers to actual
customers
Understanding the needs, characteristics, and digital experiences of target consumers
Gaining knowledge about customers' needs, profiles, preferences, and digital experiences
from an analysis of qualitative and quantitative data
What is a demand and gap analysis? Understanding the potential and

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