What is a good concise marketing strategy for Starbucks Corp. to align with these smart goals provided?
Question:
What is a good concise marketing strategy for Starbucks Corp. to align with these smart goals provided? Explain.
Turning weakness into strength:
1. Leverage premium pricing to appeal to more affluent customers - put an emphasis on higher quality of ingredients and higher standards of service.
2. Focus on offering unique, localized experiences at each store, tailored to the needs of the local market.
3. Introduce customization options that allow customers to personalize their orders.
4. Develop new seasonal offerings to maintain consumer interest and keep up with changing tastes.
Turning Threats into strengths:
1. Create strategic partnerships with other brands to expand the customer base and remain competitive.
2. Monitor economic changes to determine how to adjust pricing and other strategies when necessary.
3. Diversify the product range to attract customers with different needs and preferences.
4. Stay ahead of the market and consumer
Business Communication
ISBN: 978-1133162353
16th edition
Authors: Carol M. Lehman, Debbie D. DuFrene