Question: What is a grocery store's contribution margin (CM) if the average purchase price is $87.30 per visit, the customer defection rate is 0.25, the VLC

What is a grocery store's contribution margin (CM) if the average purchase price is $87.30 per visit, the customer defection rate is 0.25, the VLC is $2,000, and 52 purchases are made per year? Use a trial-and-error approach with the Excel template VLC to find your answer. Round your answer to the nearest whole number. ____%

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