Question: What is a key difference between B 2 B marketing and business - to - consumer ( B 2 C ) marketing? A . B

What is a key difference between B2B marketing and business-to-consumer (B2C) marketing?
A. B2B marketing involves larger purchase volumes and longer sales cycles
B. B2B marketing focuses solely on emotional appeals
C. B2B marketing targets a broader audience
D. B2B marketing relies heavily on television advertisements

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