Question: What is a key reason differentiability is crucial when creating market segments? Segments with minimal differences still create competitive value through pricing. Similar segments increase
What is a key reason differentiability is crucial when creating market segments?
Segments with minimal differences still create competitive value through pricing.
Similar segments increase marketing costs but may provide stronger overall returns.
Differentiability affects pricing but has less impact on broader product strategies.
Clear differences allow tailored marketing mixes, preventing resource inefficiencies.
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