What is a main difference between thinking of media consumers as individuals, and thinking of media consumers as markets? Use two concepts each from the WJ Potter's book called Media Literacy to explain this difference, and give one example each of media texts catered to consumers as individuals, and media texts catered to consumers as markets.

Answer rating: 100% (QA)

Thinking of media consumers as individuals and thinking of them as markets involves different approaches to understanding and targeting audiences and ... View the full answer