Question: What is a major difference between the marketer's microenvironment and macroenvironment? The microenvironment affects the macroenvironment, but the macroenvironment does not affect the microenvironment Macroenvironment
What is a major difference between the marketer's microenvironment and macroenvironment?
The microenvironment affects the macroenvironment, but the macroenvironment does not affect the microenvironment
Macroenvironment includes the role of publics, whereas microenvironment does not
Microenvironment is less important than macroenvironment
Macroenvironment includes larger societal forces that exist outside the direct influence of the company, whereas microenvironment includes actors close to the company
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