Question: What is a market segment? Question 1 6 Answer a . A chart showing the sales of each competitor as expressed by a percentage of

What is a market segment?
Question 16 Answer
a.
A chart showing the sales of each competitor as expressed by a percentage of the total sales in the market.
b.
A strategy where a marketing budget in broken up into several smaller budgets, each one designed for different products.
c.
The sales volume achieved by one company expressed as a percentage of the overall total sales.
d.
None of these are correct.
e.
A sub-group within a larger market composed of potential buyers who have similar needs and have several characteristics in common.

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