Question: What is a market segment? Question 2 2 options: 1 ) A group of customers with similar purchasing concerns 2 ) The common area of

What is a market segment?
Question 22 options:
1)
A group of customers with similar purchasing concerns
2)
The common area of customer buying patterns
3)
A group of customers with differing purchasing concerns
4)
An area of perceptual map where all points intersect
5)
A geographic area where customers are located

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