What is a Marketing Information System (MIS)? What roles does it have in the marketing success of
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What is a Marketing Information System (MIS)? What roles does it have in the marketing success of any organization? Briefly explain.
Expert Answer:
A marketing system MKIS could be a management system MIS designed to support marketing deciding Jobber 2007 defines it as a system within which marketing data is formally gathered stored analysed and ... View the full answer
Related Book For 
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
Posted Date:
