What is a marketing plan? A statement that describes the overall purpose of the organization and what
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What is a marketing plan?
A statement that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources
A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy
A plan that includes the decisions that guide the entire organization
A plan that sets objectives for upcoming years for longterm growth and survival
Related Book For
Contemporary Advertising and Integrated Marketing Communications
ISBN: 978-0078028953
14th edition
Authors: William Arens, Michael Weigold, Christian Arens
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