Question: What is a marketing plan? A statement that describes the overall purpose of the organization and what it intends to achieve in terms of its

What is a marketing plan?

A statement that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources

A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy

A plan that includes the decisions that guide the entire organization

A plan that sets objectives for upcoming years for long

-

term growth and survival

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