Question: What is a microenvironment? ANSWER The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships The larger societal

What is a microenvironment?
ANSWER
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships
The larger societal forces that affect the microenvironment
The actors close to a company that affect its ability to serve its customers
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives
What is a microenvironment? ANSWER The actors and forces outside marketing

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