What is a perceptual map, and how is it used in the Capstone Simulation to assist company

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What is a perceptual map, and how is it used in the Capstone Simulation to assist company leadership with managing the product(s) the company offers in each market segment? Your answer must apply concepts and principles from the readings. Concepts and principles must be properly cited and referenced in APA format.

Posted Date: Oct 20, 2021 05:00 PM

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What is a perceptual map, and how is it used in the Capstone Simulation to assist company

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A perceptual map is a visual representation of clients or potential clients impressions of specific ... View the full answer

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