Question: What is a position? a process that influences potential customers' overall perception of a brand, a product line, or an organization in general a means

What is a position?
a process that influences potential customers' overall perception of a brand, a product line, or an organization in general
a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds
the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
changing consumers' perceptions of a brand in relation to competing brands

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