Question: What is a potential drawback of using a cost - plus pricing strategy for a new venture? Guarantees consistent profit margins regardless of demand. Eliminates
What is a potential drawback of using a costplus pricing strategy for a new venture?
Guarantees consistent profit margins regardless of demand.
Eliminates the need for market research on customer preferences.
Might result in prices that are misaligned with the perceived value of the product or service.
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