Question: What is a primary difference in risk perception between organizational buyers and everyday consumers? Everyday consumers are more financially cautious Risk is only considered by

What is a primary difference in risk perception between organizational buyers and everyday consumers?
Everyday consumers are more financially cautious
Risk is only considered by the buyer, not the DMU
Organizations are less concerned about risk than consumers
Organizations are more risk-averse due to higher stakes involved
What is a primary difference in risk perception between organizational buyers

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