What is a product line and what is a product mix? How are these two different from
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What is a product line and what is a product mix? How are these two different from each other?
Explain the three ways a product mix can be improved.
Explain the major types of brands. How do brands help customers in product selection? What are the major functions of packaging?
What are the five major pricing objectives and how are they used?
Identify the general categories of products and describe the classifications of consumer products.
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