Question: What is a pull strategy? a . Promotional tactics that are known in the retail trade as a way to get money from customers' wallets

What is a pull strategy?
a. Promotional tactics that are known in the retail trade as a way to get money from customers' wallets (pulling the cash)
b. Promotion tactics designed to build demand with consumers to bring them to point of sale
c. Promotional tactics to enable customers to pull products from the shelves
d. Promotion tactics designed to motivate distribution channel partners or intermediaries to sell the product to consumers

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