Question: What is a pull strategy? ANSWER Unselected A promotion strategy that calls for targeting consumer advertising, promotion, and other content at final consumers to induce

What is a pull strategy?

ANSWER

Unselected

A promotion strategy that calls for targeting consumer advertising, promotion, and other content at final consumers to induce them to engage with and buy the product

Unselected

The impact of the personal words and recommendations of trusted friends, family, associates, and other consumers on buying behavior

Unselected

A promotion strategy that calls for using the sales force and trade promotion to push the product through channels

Unselected

The media that carry messages with minimal personal contact or feedback, including major media, atmospheres, and events

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