What is a push marketing strategy and when is it desirable for a firm to use? What

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What is a push marketing strategy and when is it desirable for a firm to use? What is a pulling marketing strategy and when is it desirable for a firm to use? (10 marks)

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Microeconomics

ISBN: 978-0073375854

2nd edition

Authors: Douglas Bernheim, Michael Whinston

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Posted Date: Feb 12, 2024 04:44 AM

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What is a push marketing strategy and when is it desirable for a firm to use? What

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A push marketing strategy involves pushing a product or service to customers through various promotional efforts to create demand This strategy involv... View the full answer

Microeconomics

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