Question: What is a relationship between two variables and how does a relationship help a marketing manager?Provide an example using a demographic variable and a consumer

  1. What is a relationship between two variables and how does a relationship help a marketing manager?Provide an example using a demographic variable and a consumer variable. How does this relationship affect the marketing research outcome?
  2. Compare and contrast multiple regression and bivariate regression. Provide an example of each.
  3. What are the major elements of a market research report? What is the value of presenting high-quality market research reports to a client?
  4. Explain the concept of ethical visuals. What guidelines should a market researcher consider when preparing ethical visuals? What are the consequences of not considering ethical visuals?

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