What is a strategic plan?

Select one:

$$ a$.$ a marketing plan

b$.$ functional planning

c$.$ market scanning

d$.$ a managerial process to set objectives

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ThermaCare air$-$activated heat wraps are to be wrapped around sore muscles and joints. The product is advertised as a powerful pain reliever and a source of deep muscle relaxation. Its soothing warmth can work at night while you sleep to restore your body. Which type of segmentation is the manufacturer of ThermaCare heat wraps using?

Select one:

$$ a$.$ functional segmentation

$$ b$.$ feature$-$based segmentation

$$ c$.$ benefit segmentation

$$ d$.$ geodemographic segmentation