Question: What is a trademark? How does one go about getting trademark protection? Consider the case of Aleve v Flanax p 1 5 4 How long

What is a trademark?
How does one go about getting trademark protection? Consider the case of Aleve v Flanax p 154
How long does a trademark registration last?
In accordance with the Federal trademark Dilution Act as revised by the Trademark Dilution Revision Act what needs to be shown in order to maintain an action for trademark Infringement?
In the case Coca Cola vs, Koke Co. why did Koke Co. believe that Coca cola should not have had trade name protection?
The author refers to losing exclusive status if the trade name becomes a generic term. What did he mean by that?

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