What is a value proposition?

A$.$ An acknowledgement that it is more expensive to attract new customers than it is to retain current ones

B$.$ An undisputed fact that one product or service is superior to other products or services that customers might choose from competitors

C$.$ The profit gains of a company for management, its workers, and its shareholders

D$.$ A marketplace offering that fairly and accurately sums up the value that the customer will realize if he or she purchases the product

E$.$ The benefits of a product itself