Question: What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of each As a

  1. What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of each

  1. As a marketer you need to target your customer, discus by defining in which way you can achieve this knowing that you need to consider certain market segmentation.

  1. Identify and discuss the stages in the buyer decision process?

  1. Explain the major Brand decision strategy decisions with an example of each?

  1. Explain how companies attracts market segments and choose a market targeting strategy?

  1. Explain briefly what product decisions the company should make at each level?

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