Question: What is 'action' in 'AIDA' that is used in developing an IMC campaign. O Create the activities needed in the IMC to work. O Act

What is 'action' in 'AIDA' that is used in developing an IMC campaign.
O Create the activities needed in the IMC to work.
O Act out the media in an advertising campaign for the IMC.
O Activate the plans that have been created for the IMC.
O facilitate the consumers to act on their desired purchase with IMC tools.

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