Question: What is an evoked set? Give an example from your life. Your answer: A marketing manager who wants to identify opinion leaders for her product

What is an evoked set? Give an example from your life. Your answer: A marketing manager who wants to identify opinion leaders for her product category should Your answer: o find government officials who use the product o find socially active persons who are intensely interested in the product category and who are similar to the other customers o find intellectuals who can write and speak well so that product communication will h

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