What is an example of a promotional message that went truly viral? How can you tell if it was truly viral or whether it was seeded through paid online marketing and a public relations strategy? An example might be getting a story about the "viral video" picked up by a traditional media outlet—which ends up being the true driver of the video's popularity.

Answer rating: 100% (QA)

One example of a promotional message that went truly viral is the ALS Ice Bucket Challenge campaign that took social media by storm in 2014 The campai... View the full answer