Question: What is an executive summary? Why is it often called the most important part of a business plan? What is the purpose of a mission

What is an executive summary?
Why is it often called the most important part of a business plan?
What is the purpose of a mission statement?
Why is it important to include a mission statement in a business plan?
Write a mission statement for ZUCA (
www.zuca.com ), the backpack (and suitcase) on wheels company mentioned in several chapters of this book.
How can this statement help define the path that ZUCA takes and act as the company's financial and moral compass?
What is an executive summary? Why is it often called the

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