what is another way we can use this data?

Response $1$ of $4$: We can record accurate accounting information.We can record accurate accounting information.

Response $2$ of $4$: We can ensure that customers receive all our advertisements.We can ensure that customers receive all our advertisements.

Response $3$ of $4$: We can track our competitors' moves. We can track our competitors' moves.

Response $4$ of $4$: We can look for purchasing patterns based on timing.We can look for purchasing patterns based on timing.